MS Jaguar : Pioneering the EV revolution from the start

MS Jaguar, one of Pakistan’s most trusted names in the automotive sector since 1984, is leading the country into a new era of sustainable mobility. Known for its legacy in auto parts and real estate, the brand has now firmly established itself as a pioneer in Pakistan’s electric vehicle (EV) revolution — and it’s only gaining momentum.

In 2021, MS Jaguar took a major leap by launching its line of electric motorcycles, a move that marked the company’s official entry into the EV sector. Since then, the brand has been redefining urban mobility in Pakistan through innovation, accessibility, and a focus on eco-conscious transportation.

This year marks another historic milestone: MS Jaguar’s electric bikes and scooters are now officially part of the Federal Government’s Electric Vehicle Subsidy Scheme. This major initiative aims to accelerate EV adoption across the country by making electric mobility more affordable for everyday Pakistanis.

As part of the scheme, citizens aged 18–65 can now apply via pave.gov.pk to benefit from:

• Upfront subsidy on every MS Jaguar Scooter & Motorbike model

• 0% markup on easy monthly installment plans

• Nationwide access through e-balloting for all eligible Pakistanis

Consumers can choose from three electric bikes and two electric scooters, each designed to suit a wide range of lifestyles — from students and professionals to families and delivery riders.

Earlier this year, MS Jaguar unveiled its latest EV lineup during a major launch event. New models such as the MS Jaguar Miso, Bolt, and M1 offer a premium yet affordable ride experience. Equipped with modern features like NFC key systems, cruise control, and advanced anti-theft technology, these scooters are designed to combine style, safety, and smart tech for today’s urban commuter.

“Electric mobility is not just the future — it’s the present,” said a company spokesperson. “With government support and our customer-first approach, we’re making EVs accessible for everyone. We’re proud to be at the forefront of this movement.”

MS Jaguar’s journey is further strengthened by collaborations with major institutions such as the United Nations W.H.O., the Government of Punjab, CSD, Daraz, and others. These partnerships play a vital role in scaling up infrastructure and awareness around electric mobility throughout Pakistan.

Despite its rapid transformation, MS Jaguar remains committed to the values that defined its early success: trust, quality, and innovation. Its current mission is clear — to make clean transportation the standard, not the exception.

The company’s new tagline, #JaguarHaiBro, has quickly become a symbol of empowerment among young and urban riders, reflecting a shift in public perception of what modern transportation should look like in Pakistan.

With the rising demand for affordable, eco-friendly transportation and strong government support, MS Jaguar is not only reshaping how Pakistan moves — it’s helping to secure a greener, more sustainable future for the nation.