Exclusive Interview with Mr. Hu Ge, General Manager, Dongjin Battery Industries Pvt Ltd.
Dongjin Group was established in 1993, headquartered in Shenzhen, China, and has 30 years of extensive experience in battery production. As a global enterprise, Dongjin Group has established eight factories worldwide. They are committed to providing high-quality products and excellent after-sales service, gaining wide recognition from customers worldwide. As a subsidiary of Dongjin Group, Pakistan Company was founded in 2019. They established the factory in 2020 and commenced product manufacturing and sales in 2021. Their main products include lead-acid and lithium batteries, which are widely used in electric vehicles, tricycles, home energy storage, base stations, etc. Dongjin Group invited the team from MOBILE WORLD Magazine for a tour of its factory. During the visit, Mr. Hu Ge, the General Manager, provided an insightful interview about Dongjin Group’s operations in Pakistan.
- By Nasir Mahmood
Q: Would you like to provide a brief history of your company and its mission in Battery production? In how many countries your brand is currently operating?
A: We started Battery manufacturing and other related businesses in China in 1993 and in Pakistan since 2020. In China, we are one of the biggest manufacturers having head office in Shenzhen. Now we have 6 factories in different countries like Pakistan, Bangladesh, India, Brazil, Philippines and Turkiye.
Q: How many types of Batteries and other related products you are manufacturing?
A: Our products are Solar Inverters, Lithium Battery; Lead Acid UPS Battery, EV Battery, Motorcycle Battery, Storage System and Solar Panels etc. We are the only company producing wide range of such products in Pakistan since last four years. In India our plant was installed in Haryana state about six years back.
Q: What are the functions you performing in Pakistan?
A: We are looking after production, sales, marketing and after-sales service of all products. We select and produce raw materials and assemble the products in Karachi. Around three hundred employees working with us, overall, more than six thousand employees are working in our group of companies.
Q: How do you see the marketing of products in Pakistan?
A: Our products are very much popular in Pakistan. We have sold over 100,000 units of Batteries per annum in Pakistan during last four years. However, we hope in future it may cross the volume of 200,000 per year.
Q: Do you have any interest to install Battery charging stations too?
A: For the time being we are not involved in installation of Battery charging stations. However, in the long run it could be made possible.
Q: There is great difference in weather conditions of Pakistan and China, did you face or find any difficulties for your products performance here?
A: In view of local weather conditions, we are producing quality products to face higher temperatures and the lowest temperatures in various areas of the country. Similarly, many other countries also have different temperatures round the year. We always study the weather conditions in countries we work and this study has been quite successful. In China we have low temperature and mostly cold areas but here it is quite different. Hence, we have a good range of Batteries to meet weather challenges.
Q: Do you have only Chinese staff in your factory, or have any locals’ contribution too?
A: We are training Pakistani engineers to provide better services to our consumers, for this purpose we have trained ten engineers here. They know how to handle the products to get better results during its use and after-sales services. We have also prepared a good team of dealers and technicians to understand better use of our products. Around 25 dealers and distributors of products are already working all over the country. They are guiding the customers how to use these products for better results.
Q: What types of products are more popular in this country?
A: Initially our products were more popular in two wheelers segment in Pakistan. However, with increase in numbers of three wheelers our products would be more introduced. Our technology is more competitive than other local manufacturers of batteries in Pakistan. Hence, we are planning to have expansion in production capabilities here in near future.
Q: Do you have any interest in export of products from Pakistan?
A: We are willing to export our products from Pakistan to many other countries like Middle East countries, and CAR countries in coming years. At present we have capacity of producing about 200,000 units of batteries. We are satisfied with local market response to our products in such a short period of four years. We found the people in Pakistan having good friendly relations and warmly welcoming Chinese entrepreneurs. They are quite cooperative and wonderful technicians while working with us. Therefore, we have planned to expand the manufacturing facilities for export purposes.
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