PIAGGIO VESPA Re-enters Pakistan


Ravi Automobile Private Limited has stepped in with the launch of Vespa Primavera. Fifty years after its debut, Vespa Primavera is still the voice of all, in harmony with the spirit of freedom, dynamism and attention to environmental issues. Uninterrupted success and a restyling that today make it even more agile and super-technological. Ravi Automobile Private Limited in partnership with Piaggio and C. Spa, Italy like many other projects before now brought the Vespa in Pakistan.

Italian Ambassador in Pakistan Mr. Stefano Pontecorvo unveiled the Vespa Scooter 125cc in PAPS 2018 Auto Show Lahore on 2nd March 2018. Mr. Fahad Iqbal (Managing Director), Mr. Saeed Akhtar (Manager Sales & Marketing) and other staff members of Ravi Automobile were present on the occasion.

Piaggio Group the leading Italian automaker has already returned to Pakistan with the launch of Piaggio Storm 125cc the first Euro 2 compliance engine in Pakistan in year 2008; and now on Vespa Scooter 150cc model namely Primavera. Vespa is ready to re-enter Pakistan market with advance technology and different features as compared to conventional models.

Piaggio and Ravi Group started collaboration in early 2008 with newly introduced Piaggio 125 Storm bike. The Company is already selling Piaggio Group’s another brand DERBI. Piaggio group of Italy owns both Vespa and Derbi. Two different variants of Derbi STX150 and Derbi ETX150 are available in Pakistan.

The new scooter is nothing like last seen two-stroke Vespa scooter in Pakistan. It is new, fresh and technically highly advanced. The new Vespa Primavera 150 is fully automatic, means no gears and no clutch and no kick starter as it has one of the finest self-start system. Vespa has powerful 150cc but most efficient i-get 3 valve, 4 strokes, Euro 4, EFi engine. Vespa body is in sheet steel with welded structural reinforcements. Amazingly this Vespa comes with ABS brake system and new digital dashboard with trip computer & USB port. It has improved fuel consumption with reduced emissions and can give you an average of 41km/l. The increased space between the seat and handlebars, as well as the seat height that improves access to the ground, increases the interior space for driver and passenger. The wheelbase and increased length improve stability while maintaining the smooth ride and agility of every Vespa. This is much more than just a scooter: it’s the companion of countless adventures, a reflection of our own personality, a celebration of design, technology and independence.

After the inauguration of Vespa Scooter in PAPS Auto Show 2018 there were large number of people visiting physical ride and check the features and comfort of it. There were also other different models of Aprilia Shiver 900, Derbi ETX-150 and Ravi Hamsafer70 at display.

The Company sources said with the initial launch of Vespa Primavera 150cc Scooter in PAPS Auto Show, we received overwhelming response from customers for new Vespa Scooter. We have received four (4) containers booking payments and within a month or two the supply will be materialized.

Ravi, being an important player in the auto industry at large has surely always pioneered in bringing new technologies and setting trends, with this very aggressive move we see the landscape of the two-wheeler industry-changing very rapidly.

-Published on pages#20 to 23, March-2018 edition of MOBILE WORLD Magazine