MOBILE WORLD: How was your experience about this tyre fair?
Pekka Oey: We have first time participated in this Rubber Tyre & Wheel Fair. Our office is located in Shanghai, we have established our company namely Nokian Tyres Trading (Shanghai) Co., Ltd. We are trading here not manufacturing because our main focus on Winter Tyres is for Northern conditions but now we are also focusing on Summer Tyres that’s why we are here and looking for other markets.
MW: Do you have any agent in Pakistan?
Pekka Oey: Nokian Line summer tyre is suitable for UAE & Pakistan market, we have not any agent in Pakistan we are looking for, focus on sale of Passenger Car Tyres in both markets.
MW: Since how long you are working in China?
Pekka Oey: Nokian Tyres are being manufactured in Finland and Russia plants, and imported in China. We are looking some partner in China and doing business since last 4 years in China. Last year we produced roughly 15 million tyres of which 70 % were winter tyres and 30 % summer tyres.
MW: Would you like to highlight the infrastructure of your Company?
Pekka Oey: Nokian Tyres is the only tyre manufacturer in the world that focuses on products and services that facilitate safe transportation in northern conditions. The company’s innovative passenger car, truck and heavy duty machinery tyres are mainly marketed in areas that have snow, forest and changing seasons that make driving conditions demanding. Nokian Tyres develop its products aiming at sustainable safety and environmental friendliness throughout the life cycle of the product.
MW: What is the Summer tyre?
Pekka Oey: The new Nokian Line and Nokian zLine summer tyres offer driving safety and toughness like never before. On SUV tyres the Aramid-reinforced sidewalls are more resistant to cuts and punctures on rough gravel roads and paved streets alike. These are also designed for demanding and varying conditions.
MW: What is the range of Nokian Tyres Production?
Pekka Oey: Nokian Tyres’ production facilities are located in Finland and Russia. Product development and the manufacture of prototypes and test batches take place in Nokia, in connection with the company’s head office. The Nokia factory manufactures passenger car tyres, heavy tyres, and retreading materials for truck tyres. The state-of-the-art factory in Vsevolozhsk, near St. Petersburg, manufactures approximately 80% of company’s passenger car tyres. From Vsevolozhsk, tyres are supplied to more than 40 countries making Nokian Tyres the largest exporter of consumer goods in Russia. The company’s investments in the Russian production facilities exceed 800 million euros. In Russia, the production cost of tyres is clearly lower than in Finland or other Western countries. The operation in Russia has been supported by tax agreements based on the amount of investments and the location of the factory behind tariff walls.
MW: How old is the age of your Company?
Pekka Oey: Nokian Tyres plc was founded in 1988 and was listed on the Helsinki Stock Exchange in 1995. The company’s roots go back all the way to 1898, when Suomen Gummitehdas Oy, or Finnish Rubber Factory, was established. Passenger car tyre production began in 1932 and the world’s first winter tyre was produced in 1934.
Following is the history of Nokian Tyres;
- 1898 – The Finnish Rubber Works was founded
- 1934 – The world’s first winter tyre, The Weather tyre produced
- 1995 – Nokian Tyres plc shares float on the Helsinki Stock Exchange
- 1998 – First own retail sales outlets
- 2005 – Nokian Tyres’ second factory started production in Vsevolozhsk, Russia
- 2013 – New Nokian Hakkapeliitta 8 and new world record for fastest car on ice, 335.713 km/h (208.602 mph)
-Published on pages#18-19 June-2015 edition of MOBILE WORLD Magazine