Exclusive Interview with Mr. Wang Shujun,
Managing Director, Plum Qingqi Motors Ltd., Pakistan
As a stakeholder in auto sector of Pakistan we are hopefully looking towards the new auto policy which is to be announced in this year. We’ll decide our future plan in accordance with the new policy structure and base. We already have plan to launch Qingqi E-Bike for Female bike riders and some good models of Off Road Bikes. It is the CBU imported product for local market we are looking for quality package for E-Bikes and other products in upcoming auto policy for localization
Mobile World: Would you like to highlight the Qingqi and its brand history?
Wang Shujun: Qingqi started its journey about 60 years ago, in year 1956 by introducing its first civil motorcycle. In 1964 Qingqi brand name was officially established. While in 1993 Qingqi became the first listed company in Chinese motorcycle industry. This is the brief history of Qingqi. Motorcycles, Commercial vehicles including three wheelers for passengers, loading trollies and motorized scooters were always at the forefront of popular trends. In future too it will continue to lead the motorcycle, commercial vehicles with different capacity and range and motorized scooters sports fashion trend like off road bikes. Qingqi has a complete range of product design and professional manufacturing capacity to produce motorcycles, commercial vehicles, motorcycle engines and accessories. We have full range of universal machines, aluminum die casting production system, and the frame manufacturing set up including engine R&D and production capacity.
MW: In the present scenario what is market position of the Company in Pakistan?
WS: Qingqi is the pioneer of automobiles assembling in Pakistan with transfer of technology from China. We started production of Motorcycles here with 100cc 2-stoke motorcycle in year 1995. We have 21 years working history in Pakistan and we are also pioneer manufacturer of Tri-Wheeler Motorcycle Rickshaw. Even today we are considered as Number One in this segment in local market. Our sole objective is to provide vehicles for everyone at affordable price in Pakistan; therefore it was the first overseas plant of Qingqi that was established in Pakistan.
MW: Do you have a sufficient infrastructure established in this field?
WS: Qingqi is providing source of living for thousands of families through employment in Pakistan. We have an extended vendors’ network, dealers network and after sales service facilities network established in Pakistan. We were already doing some other allied businesses like spare parts business in after sale market for Tri-wheeler Motorcycle Rickshaw with branding of our Qingqi logo because our customers have a firm belief on Qingqi brand. We have also specialized in Tri-wheeler Motorcycle Rickshaw manufacturing that’s why our focus is on quality spare parts for the after sale customers. In this regard we are using both the sources of imports & local manufacturing of the components quite successfully.
MW: Would you like to elaborate the present range of Qingqi products in local market?
WS: We are doing very good business in three wheeler motorcycle Rickshaw industry in Pakistan whereas now our main focus is to increase the volumes in some other products like 200cc Petrol/CNG Auto Rickshaw and loading trollies and newly launched 150cc Loader for commercial purpose; because of its usage for both urban and rural areas throughout the country. These are very economical, with perfect loading capacity and powerful drive.
MW: How you will access your strength in the market?
WS: As we are pioneer in Three wheeler industry and I am proud to say QINGQI name is generic name in Pakistan Three wheeler industry, it has many reasons like we never compromise on quality, we know commercial vehicles and we have a big experience to produce and develop commercial vehicles. We have a web like Spare parts network all over the country for easy and affordable availability of genuine spare parts. We also have good association with customers and always get positive feedback regarding improvement in our products line.
MW: What is your opinion about market competition?
WS: To my mind now the best service provider and quality products will win the market as it is also the right of customer to buy a trustworthy product instead of a cheap but no quality product. In the market now mushroom industry finished the concept of quality and after sales services and only playing on cheaper prices for which the customer now started to understand the meanings of a quality product, so future will be for good service provider and quality products.
MW: What do you think and expect about the new auto policy?
WS: As a stakeholder in auto sector of Pakistan we are hopefully looking towards the new auto policy which is to be announced in this year. We’ll decide our future plan in accordance with the new policy structure and base. We already have plan to launch Qingqi E-Bike for Female bike riders and some good models of Off Road Bikes. It is the CBU imported product for local market we are looking for quality package for E-Bikes and other products in upcoming auto policy for localization and import trend. Keeping in view the environment issues, Qingqi has launched environment friendly products with state of the art technology from China. Now it depends upon the new auto policy that up to what extent government allows the CBUs or localization of two and three wheelers industry.