Reifen and Automechanika jointly underpinning their leading functions


The fair companies in Essen and Frankfurt am Main are specifying their strategic partnership with regard to the premier global fairs Reifen and Automechanika in a concrete form. On the occasion of a press conference relating to the forthcoming Automechanika Frankfurt, the companies have announced further details on this subject. For example, Messe Essen will organise cooperative booths for the exhibitors at Reifen at the foreign events of Automechanika in Istanbul, Dubai and Moscow as from 2015. Additional locations will follow in 2016.

“We are paving the way for our exhibitors to enter pioneering markets abroad. This path is taking us to the highly professional events of Automechanika with around 500,000 visitors in total. As a result, we are also expecting a positive reflection on Reifen in Essen,” according to Oliver P. Kuhrt, CEO of Messe Essen.

Detlef Braun, Member of the Executive Board of Messe Frankfurt, supplements: “Together with Messe Essen, we are bundling the know-how in matters relating to tyres under the roof of Automechanika and are strengthening our range on offer in this way. Not only will the worldwide brand of Automechanika but also the trade visitors’ in situ profit from this.”

Messe Essen is Inviting Tyre Trade to Frankfurt. The fair companies are strengthening their premier global fairs at home as well. In this respect, Reifen and Automechanika are retaining their exclusivity characteristics. In order to have even more clout together, the partners are, with immediate effect, bringing their exhibitors and visitors together in Essen and Frankfurt am Main with tailor-made offers. Messe Essen will make a start during Automechanika Frankfurt on September 16 – 20, 2014. Under the motto of “Reifen Meets Automechanika: We Are Bringing Markets Together”, the people responsible for Reifen are inviting the specialised tyre dealers to get acquainted with new business partners from car service on September 18. A large number of interested parties have already registered.

The fair booth of Reifen, Booth A15 in Hall 4.1, will be the meeting place for tyres and wheels at Automechanika Frankfurt. There, employees of Messe Essen will, throughout the period of the fair, provide information, amongst other subjects, about Reifen 2016 and 2018 as well as about the strategic cooperation with Automechanika.

-Published on page#23 September-2014 edition of MOBILE WORLD Magazine