CHOHO: High-end technology leader of Motorcycle Chain


Qingdao Choho Industrial Co. Ltd. is a high-end technology leader of motorcycle chain, and services for global customers relying on advanced equipments and innovative products. The Company is a High-end Technology Leader of Motorcycle Chain. Qingdao Choho was found in 1987.

During last 20 years, it has been developing at a high speed and healthy way. Now, Choho Company has become a state-level high-technology enterprise, a leader of automobile chain, and one of the biggest vehicle chain manufacturing basements in the world.

Company’s own brand “CHOHO” is the only “China Well-known Trademark” in the line of vehicle chain, and its production and sales stay on top for 3 years. Choho Company supplies OEM service for more than 50 enterprises including Honda, Suzuki, Yamaha, Geely, Jiangling Ford, Piaggio, FAW etc.  Agricultural chains cooperate with John Deere, Agco, Claas, New Holland, GDR, Lovol, Jinyee, Juming, Kubota etc.

With the mission of supplying high-quality chain for the lifetime same as vehicle’s for global automobile vehicle industry, Choho set up a strong R&D team with the capacity from design calculation and overall arrangement to dynamic simulation and test verification. In cooperation with Jilin University, Choho built up Chinese first automobile engine chain system research institute.  In 2010, the Chinese first high quality silent chain was born and achieved mass-production in Choho.

The technological performance was on top 3 in the world, which replaced the import and broke the international monopoly. Taking “Transmission of Power, Bearing Trust” as own duty and “king sheep culture” as the core, CHOHO has trained a strong team through the adoption of a series of tools, such like morning meeting, log management, literacy project, teacher culture, champion culture as well as promise culture etc. The high level is of good cohesion, the middle level is of high execution while the basic level is of fighting force.

This excellent team takes the glorious mission, depend on “focus, lean and special” strategic positioning and high-efficiency innovation mechanism, and manufacture the most valuable brand, using technology to lead the industry development, provide products of high-quality for global customers.

Choho and the company leading products have reached the international advanced level, take a number of major national research projects and revisions made nearly 20 national or industry standards, won 30 national patents, the industry’s technological progress has played a leading and guiding role.

In year 2012, had set up more than 1600 dealers all over the world. Motorcycle engine chain for Wuyang-Honda, Sundiro-Honda and so on, more than 50 companies at home and abroad. Serving the global customers with advanced technology, CHOHO Company is willing to work together with global resources to contribute to the future world!

Qingdao Choho Industrial Co. Ltd. is a large manufacturer specializing in chains. It is a member of National Technology Committee for Standardization of Chain Transmission industry. Choho brand chains have been sold to Japan, Europe, America and South-East Asia overseas and 30 domestic provinces. The company has developed into an important manufacturing chains base in Asia.

Qingdao Choho adopts a strict management mode derived from Japan. The management system from production to sales is all under the standards which are carried out in every procedure. A competitive environment makes the best fit of the resources under a standardized quality control system. ISO9002 Quality System was certified in 1999. Qingdao Choho adopts the advanced Japanese design and manufacturing Technology. The pressure and wearing status analyzed by computer, so that precise configuration and parts dimension assure the chains under the best situation of pressure and anti-wearing.

The advanced technologies which consist of ball extruding, shot-peening, carbonitriding for pins, chain phospharizing positioning assembling of bushing, pre-stressing, running in machines and twisting correction insure the chains with high performance and longer life. In China local market, Qingdao Choho Industrial Co. Ltd. is one of the best competitive companies, with five famous brands, complete sales net reaching every county, OEM services for more than 50 motorcycle factories.

These factors insure Choho Company one of the fastest increasing enterprises in Chinese market, and also coming up top in the occupation rate of market. Fully complying with the international conventions and requiring as the international standard Choho Company’s behavior is best in the international cooperation. In 2003, Choho passed ISO9001 certification by strict Norway DNV.  Facing the future, they are confident. Now, a new factory is being built in Pingdu Developing Zone covering 150 acres.

Qingdao Choho has advanced manufacture equipments such as Japanese high speed punching machine, continuous mesh belt heat treatment furnace, high accurate cutter, automatic chain assembling line and supersonic wave cleaning machine and inspection instruments such as metallographic test machine, chemical analysis machine, chain length, tensile and hardness test machine, fatigue test machine, spark test, twist test and push off force test equipments. The equipments let their products enjoy stable and reliable quality under the condition of large quantity production.

 -Published on pages#12 & 13 August-2014 edition of MOBILE WORLD Magazine