Home Special Report Company Profile MOBILE WORLD visits LONCIN Factory in Chongqing

MOBILE WORLD visits LONCIN Factory in Chongqing

Nasir Mahmood, Managing Editor

MOBILE WORLD Team during its visit of Loncin Motor Co., Ltd learnt that this is one of the largest private enterprises in Chongqing. In 2009, with turnover of more than 10.6 billons RMB, it was ranked as No.7 of Chongqing Top 50 Industry enterprises.

Loncin Motor Co., Ltd consists of Loncin Motorcycle Division, Motorcycle Engine Division, 4-Wheel vehicle Division and General Purpose Engine Division. Loncin GPE manufactures small engines and outdoor power products; the rapid development of Loncin GPE benefits from its research on thermal power since 1993, valuable experience and technology accumulation on relevant industry as well as the excellent team of Loncin GPE.

Upholding the working principles of “expertise, specialization and concentration” and under “quality first” atmosphere, Loncin GPE’s products ranges have been extended, products adaptability has been improved and the products are accepted by more and more countries and users, all of which lays a solid foundation for Loncin to become one of the most competitive global thermal power OEM/ODM professional manufacturer in China.

Insisting on “quality first”, Loncin power products are easy to start, powerful as well as reliable and durable and are accepted by more and more users from countries and regions in Europe and the Americas. This is also why more and more customers will choose Loncin power products.

Mr. Stream Tao, Vice Director International Sales, Loncin Industries Limited, General Purpose Engine Division while talking to MOBILE WORLD, disclosed that Loncin General Purpose Engine Division was set up at 2000, right now, have 800 employees (with 150 senior engineers and management staff). Its annual Production capacity reaches 1.5 million engines and other power products, export sale more than $105 M per year.

These Products cover Gasoline engine, Generator, Water Pump and other relevant power products, with 2.5 to 22 hp horizontal engine and 4 to 25 hp vertical engines, 0.4 kw to 10 kw gasoline generator, 1.5′ to 4′ water pump and tillers. Loncin Products are exported to more than 100 countries and regions in America, Europe, Middle East, Africa and more than 30 Provinces in domestic market.

He informed that in December 2000, Chongqing Loncin General Purpose Engine Ltd. was set up by Loncin Industries Ltd. In 2003, its first product was successfully developed, and production and sales volume of 70,000 units were achieved over the year. While in June 2005, successful cooperation was formed with Cummins for GPE engines and portable generators.

In December 2005, Loncin Industrial Park Section B was completed and Loncin General Purpose Engine officially moved in. In March 2006, it had official cooperation with GGP, Europe’s largest garden machinery maker. Then in December 2006, official cooperation with B&D, one of the world’s four major electric tool makers was announced.

In 2007, they held official cooperation with Honeywell, America for portable generators. In 2008, production lines for engine case, cylinder head, engine mount and panel were completed, realizing an annual production capacity of 2,000,000 sets of critical parts.

He further stated that in 2008, technical upgrading of production line was successfully completed, raising annual production capacity from 500,000 units to 2,000,000. In same year, official cooperation with Rover, Australia was signed for mower vertical engines. Similarly in 2008, official cooperation with GENERAC, America for portable generators was performed. And in 2009, official cooperation with Toro, America for mower and snow blower engines was successfully agreed, Mr. Tao added.

Published on pages#-8 & 9 November 2011 issue of MOBILE WORLD Magazine

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