Nissan Motor Enters Pakistan Market


Nissan Motor Co., Ltd., has announced plans to enter the Pakistan market in late February with the release of four models. The models – the Sunny, the Cefiro (TEANA in Japan), the Patrol (Safari in Japan) and the X-TRAIL – will be imported from Japan and distributed by Ghandhara Nissan Ltd. (GNL), Nissan’s sales company in Pakistan.

“We are very excited to be part of the rapidly growing automobile market in Pakistan,” said Yasuaki Hashimoto, vice president of marketing and sales for Nissan’s general overseas markets. “We see great potential for the Nissan brand in Pakistan and expect the market to be an important contributor to Nissan’s profitable growth momentum under NISSAN Value-Up, our new three-year business plan.”

Under the NISSAN Value-Up plan, which will go into effect in fiscal year 2005 starting April 1, Nissan aims to reach annual global sales of 4.2 million units by the end of the plan, up from a little more than 3 million units in fiscal year 2003.

In 2004, total vehicle sales in Pakistan amounted to 114,843 units, up 51% compared with the previous year and more than triple compared with 2000. Nissan is planning to sell a total of about 100 units of the models a month.

Highlights of the four models:

Sunny: Nissan’s ever-popular compact sedan model will be available with either a 1.3-liter or 1.6 liter gasoline engine.

Cefiro: This luxury sedan features a sophisticated exterior with a high quality, modern and comfortable interior. The Cefiro is fitted with Nissan’s powerful 2.3-liter and 3.5-liter VQ gasoline engine. The world-renowned six-cylinder VQ engine was recently named to Ward’s 10 Best Engines list in 2005 for the 11th straight year. The Ward’s list is compiled by Ward’s Communications Inc., the leading provider of automotive industry news and information in the U.S.

Patrol: Customers of this authentic off-road will have the choice of either a 4.2-liter or 3.0-liter diesel engine.

X-TRAIL: Nissan’s most popular sport utility vehicle (SUV) to date, the X-TRAIL is sold in more than 180 countries and has won a string of awards around the world, including the 2004 Best Recreational Vehicle award in the UK. The model features four-wheel drive and will be available with either a 2.2-liter diesel or a 2.5-liter gasoline engine.

-MW Report

-Published on pages#-8-9 February-2005 edition of MOBILE WORLD Magazine